The GetAttrib Blog
Insights, guides, and updates on attribution tracking, e-commerce growth, and making sense of your marketing data.
Real Estate PPC: How to Track Leads From Click to Closed Deal
A real estate lead can take weeks or months to close, across multiple devices and touchpoints. Most tools aren't built for that timeline.
UTM Parameters 101: A Small Business Guide to Tracking Every Campaign
UTM parameters are the single cheapest, most effective attribution tool available to any business. Here's how to do it properly.
First-Click vs Last-Click Attribution: Why Most Small Businesses Are Tracking It Wrong
Most small business analytics defaults to last-click without anyone deciding that on purpose. Here's what that's actually costing you.
Why Your Sale Shows Up as "Direct Traffic" (And What's Really Going On)
"Direct" is the single most misleading label in analytics. Most of what gets counted as direct traffic came from an ad. Here's why.
Why Your Client's Facebook and Google Numbers Never Match (And How to Explain It)
Add up Facebook and Google's reported conversions, and you'll almost always get more sales than actually happened. Here's why.
What Small Agencies Should Track for Clients Spending Under £2,000/Month on Ads
Enterprise dashboards track dozens of metrics most small-budget clients will never ask about. Here's the shorter, more useful list.
How PPC Freelancers Can Offer Real Attribution Without Cutting Into Margin
Most attribution tools price that answer out of reach for anyone managing a small-budget account. Here's how to offer it anyway.
Why Attribution Tools Cost So Much — And Why They Don't Need To
Look across the attribution tool market and you'll notice a pattern: almost every serious option starts at $200–$500+ a month. Here's why that happened.
Wicked Reports Alternatives for Small Businesses and Agencies
Wicked Reports is built to prove ROI for brands doing millions a year in revenue. If you're not there yet, here's what actually matters — and where to get it without the $499+/month entry price.
Triple Whale Alternatives: Attribution Tracking That Doesn't Cost $300+/Month
If you're not moving tens of thousands a month through Shopify, Triple Whale's pricing was never really built for you. Here's what to look for instead.
Hyros Alternatives: Attribution Tracking That Doesn't Cost $500+/Month
See what small businesses and lead gen teams actually need from attribution software — and affordable alternatives that deliver it.