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A lead costs $12, the client says the leads are bad, and nobody can show which ads brought the buyers. GetAttrib follows each lead from the first ad click to the sale, so you can show the lead-to-sale rate and the days to close for every ad set, and stop defending cost per lead.
Cost per lead rewards ad sets that bring form fills, not customers. Without the sale attached to the lead, the cheapest ad set looks like the best one.
If buyers take three weeks to close, a campaign looks like it failed on day five. You need days to close to know when to judge.
Forms, bookings, a CRM and a payment tool each hold a piece. The ad that started it all is in none of them.
The KPI Sheet lists each lead with name, email, phone, visits and ad source, grouped under the Meta campaign and ad set, with spend and cost per lead.
Of the people who became leads in a period, how many have bought since. Each person counts once, from their first lead.
The median days from a person's first lead to their first sale, per campaign and ad set.
WPForms, Gravity Forms, plain HTML forms, Cal.com bookings, ScoreApp quizzes and Keap contacts. Anything else can post in through a webhook, including Zapier, Make and n8n.
A visitor clicks a Meta ad from the ad set 'Free Quote' and reads the page.
They submit the quote form. GetAttrib stores the lead and its source.
The client records a $4,200 sale for that email. The sale is credited to 'Free Quote' and counted in its lead-to-sale rate and days to close.
Example only. The names and amounts are made up to show how a journey reads.
Free to start. Paste one script on your site and connect your tools.